Audio Visual script

Clothes are one of four basic needs that people create to help cover the body in the part that sensitive and delicate from the dirtiness and the irritant surface.

Fashion has its revolution through the era. Apparel influences many factors in different periods of time.

Since modernism, clothes focus on aesthetics and tradition. Women have to wear proper and pleasing clothes to follow the social norm and show their social status. But after world war II, From the effect of that situation influenced women to wearing pants and jumpsuit because they have to do more active work.

The clothes become not just beautiful but functional in the proper component.

Nowadays, we living in the post-truth era that social media come and take a big role in people’s life. Not just particular facts but entire histories might be faked. Propaganda is the normal tool for every people who want to make a belief. Everything around us changes action and role in unexpected ways.

Also in the fashion industry, almost the clothes we see in the physical world turn into a set of data which is pictures on the internet. The purpose of produce clothes is changing. Mass production supports the process of making large amounts of clothes with less time production and also low quality. All of this is to surf just one or two times for wearing.

In extreme cases, clothes are just for take a picture, post on the internet, and then throw it away. Also, we can not know how the detail of cutting even the comfiness of that cloth is accepted. Behind the camera, every clothes look nice and gorgeous. Who’s know? Maybe the truth is uncomfortable and useless.

So, the proper components of function and pleasing are distorted and left out only pleasing that fashion industry and people are looking for in the world of social media.

Statement: Social media changes the purpose of clothes production in fashion industry from being functional to only aesthetically pleasing.

Question: How the production of fashion industry produces the aesthetically pleasing apparel without comfortable and functional by the influence of social media?

Keyword: Uncomfortable, Social media influential, Fashion industry lead astray

Experiment; Deconstruct, Reconstruct, Raw material

Not only the low quality of material that fashion industry produce clothes in nowaday but also the design of cutting, exquisiteness, and producing process that are lack of quality and make us uncomfortable.

Fashion industry get the interval between purpose of the clothes in real life and in the world of social media to produce an useless clothes.

Social media influences fashion industry to produce uncomfortable clothes without care much about the functional one. Because in the world of social media, the function is not necessary and all of this cycle destroying our real life.