Fashion in social Media era

Fashion has its revolution through the era. Fashion influences many factors in different periods. In this period, social media is one big factor that affects the fashion industry.

Before social media come, the inspiration is mostly from the real celebrity on the runway and also television. But now everything is changed, the most fashion inspiration is from the internet celebrity. The internet becomes the everyday life of the human standard. The way so spread out the idea or trend is just one tip to upload.

Most of the time that internet celebrities are influenced by many people to buy something or create the thing call trends. That is the reason why many companies invest with the internet influencer instead of making some big events that cost a lot with fewer benefits. The most effective platforms to sell and influence people are on a social media platform. Shopping online is like a normal thing nowadays.

Most of the Luxury brands try to fit themselves with social media and try to approach people lifestyle on the internet. Everything comes to more organic than the high fashion that fell like untouchable.

And it becomes no more ‘Beauty standard’ that everyone has to be like the model in high fashion. Fashion is more open to everyone and more touchable and expectable.